The Why Factor: Fear vs. Fact

Elaine features in the BBC World Service’s latest instalment of The Why Factor. In the episode – entitled Fear vs. Fact – presenter Mike Williams asks if we now live in a post-factual age — where messages of fear dominate and the truth goes unspoken or unheard. He investigates the ‘Backfire Effect’ which means that entrenched views can become more entrenched when confronted by contradictory facts. Elaine comments: ‘Fear is a very powerful emotion – I guess the first thing to remember is the reason all of us are here is because our ancestors had very effective threat detective systems.’

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the why factor


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